artist management + creative director

“I felt that only showing military visuals didn’t give tribute to everyone who might connect to this song,” Villalobos told PEOPLE of choosing to include references to school shootings, “and not to all who inspired Justin to write the song in the first place. Since we were on our way to a tribute show for a school shooting, that was fresh in my mind. I had to pay tribute and honor the ones that didn’t make it back home from school, as well as home from the line of duty and overseas.”